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Calphalon Introduces Easy System Nonstick Cookware


Calphalon Introduces Easy System Nonstick Cookware with Smart Features for Easy, Everyday Cooking

Measuring, Straining and Pouring is Easier Than Ever Before

ATLANTA (Sept. 20, 2012) – Calphalon®, the leader in premium cookware and kitchenware, announces the launch of Simply Calphalon Easy System™ Nonstick, cookware designed with an array of premium features to make everyday cooking easier and more convenient for home cooks.

Simply Calphalon Easy System™ Nonstick has a trio of helpful features that set it apart from other cookware: etched measurements marks, silicone rims with straining holes and pour spouts. These features enable home cooks to enjoy their time in the kitchen by streamlining the cooking process: measuring, straining and pouring are easier than ever before.

"Today's home cooks are often short on time, especially during the work week. Easy System makes it easier to prepare favorite foods, and cleanup is faster too," said Dave Lew, Senior Brand Manager for Calphalon. "With Easy System, you can measure without using separate measuring cups, and strain without using a separate colander. The straining holes align with pour spouts so you can quickly drain water from pasta or vegetables."

Made for durability, Easy System combines Calphalon's acclaimed hard-anodized aluminum construction with a multi-layer nonstick interior for easy food release and cleanup. Overall, the elegant design brings a stylish look to the kitchen. Silicone handles stay cool on the stovetop and provide a comfortable and secure grip when handling cookware. Covers are made from tempered safety glass with a silicone rim that helps retain moisture for more flavorful cooking. The collection is oven safe to 450 F.

Simply Calphalon Easy System Nonstick cookware is available in a 10-piece set for a suggested retail price of $299.99 and a 12-piece set for a suggested retail price of $349.99. Open stock pieces are also available with suggested retail prices from $29.99-$100.00. Simply Calphalon Easy System Nonstick is available online at calphalon.com and in store at select JCPenney, Belk and Bon Ton locations. Availability will expand to select Bed Bath & Beyond locations on Dec. 1, 2012.

To learn more, watch a video highlighting how Simply Calphalon Easy System Nonstick cookware's smart features make cooking easier.

For more information about Simply Calphalon Easy System Nonstick cookware or other Calphalon products, visit calphalon.com or visit brand social media sites at facebook.com/calphalon and twitter.com/calphalon.

About Calphalon

Calphalon is a leading manufacturer of professional quality cookware, cutlery, bakeware, kitchen electrics and accessories for the home cook. Based in Atlanta, Calphalon is a part of Newell Rubbermaid’s global portfolio of leading brands.