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Calphalon Introduces "Culinary Daring. Dishwasher Safe."


Calphalon Launches Television Advertisement, Highlighting its Contemporary Nonstick Line

ATLANTA(September 18, 2014) – Calphalon®, the leader in premium cookware and kitchenware, has launched a new advertising campaign titled "Culinary Daring. Dishwasher Safe." which promotes the addition of dishwasher-safe convenience to the brand's best-selling Calphalon Contemporary Nonstick Cookware line.

The advertising campaign showcases a home cook fearlessly tackling adventurous, interesting dishes, showing that this style of cooking is only possible because Calphalon dishwasher-safe cookware takes the hassle out of cleanup. This will resonate with Calphalon's target audience of culinary enthusiasts, and generate awareness and trial during the key holiday gifting and entertaining timeframe. The spot is airing now on networks with plans to run through fourth quarter of 2014.

"Calphalon Contemporary is one of our best-selling lines of cookware, and we are excited to share the new dishwasher-safe benefit with home cooks," said Justin Bluth, Director of Brand Marketing for Calphalon. "Consumers will love the cooking performance and dishwasher-safe aspect of Calphalon Contemporary Nonstick Cookware. They will be inspired to get cooking and be adventurous in the kitchen, because they know that Calphalon has made clean-up easier than ever."

Integrated marketing activities to support "Culinary Daring. Dishwasher Safe." will include a social media sweepstakes featuring Calphalon prizes and a Grand Prize culinary travel experience. In addition, Calphalon is developing "Culinary Daring. Dishwasher Safe." recipes, tips and technique videos which will be shared on the brand's social networks.

Calphalon Contemporary Nonstick Cookware is available at kitchen houseware retailers and department stores nationwide. For more information about Calphalon Contemporary Nonstick cookware, visit www.calphalon.com/contemporarynonstick or visit Calphalon social media sites at www.facebook.com/calphalon, www.twitter.com/calphalon and www.youtube.com/calphalon .

About Calphalon

Calphalon is a leading manufacturer of premium quality cookware, cutlery, bakeware, and accessories for the home cook. Based in Atlanta, Calphalon is part of Newell Rubbermaid's global portfolio of leading brands.